Save Your Business From The Jaws of Recession with Internet Marketing

There may many different circumstances leading up to it but business failure is typically more money going out then coming in.

Successful business go into administration if they have cash flow problems for example.

Often money is drained from a business because it is spent without the business getting any value, so it's basically a total loss.

Even foolish spending wouldn't be that harmful if the business at least got some value from it.

The particular expenditure I'm talking about is sales and marketing expenses.

Alot of people see them as a necessary evil. Evil in a sense that it's often seen as something that has to be done that's not particularly enjoyable.

In an economic boom you might be able to afford some wasted sales and marketing money here and there because your P&L looks good.

What I have witnessed first hand though since the downturn struck is that we have been literally inundated with enquiries for our services.

I'd say in more than 50% of cases companies are coming to me with the same story;

"We've been spending X on sales and marketing for the last 5 years and now we're feeling the pinch and need to find ways of keeping our sales up while reducing expenditure".

That might sound impossible but it's not.

Early in the year we were invited in to a firm of solicitors in the East Midlands who'd been investing more than £2,500 each week in newspaper advertising.

That made me feel pretty nauseous because I'm sat there thinking that they could have had 6 months worth of website optimisation out of us for that and they were spending that money each week.

It makes no sense to spend £2,500 on 10,000 shotgun cartridges hoping to have enough good luck to hit a pigeon to make a pie, when with a bit of expert advice you could spend £500 on some bait and a trap and end up with a pheasant that will feed 4 people.

Most business owners I've spoken to would like to have a good salesman working for them day after day finding new customers who buy their products or services.

But it's often that the potential rewards are not worth the risks.

So I say why not flip that equation and make your website into your top salesman?

The potential rewards are great while the risks remain comparatively low.

The most important thing though is not to wait too long.

Every month more websites in your industry get optimised, increasing the amount of competition.

This puts up the cost of Internet marketing services as we need to spend more of our time on campaigns to make them work.

It's vital that you start building equity in your site now so that you don't get to the point where your business is so far behind that it would take a miracle to catch your competitors.

And for those who are well positioned when the economy begins to boom again their rewards will multiply exponentially.

And for us, it'll be a joy to witness.