Thursday, 13 August 2009

Creating niche social networking sites

Has it occured to anyone else the trend that is emerging in social media?

While mashup sites are typically meant to bring things together, there seems to be another trend.

There seems to be a lot of attention on their idea of 'status' messages like you write on Facebook or myspace.

This is exactly where the idea for Twitter came from. They took the 'status' feature that has been in Facebook for a long time and created a site focusing on just that.

Then FriendFeed is back in the news because Facebook has acquired an interest in the company.
I dont know how much valuable technology is in FriendFeed but I'd expect to see Facebook slowly but surely merging the features of FriendFeed into Facebook as time goes on.

FriendFeed again latched on to the idea of 'status', only instead of Twitter's angle (forcing you to post very short messages), FriendFeed encourages status messages based on what web content you are looking at.

The idea then is for your friends to comment on it, recommend it others etc

I think the web really is coming into it's own with this kind of social media and it's revolutionary.

FriendFeed which is dubbed 'real time search' is a system for filtering out junk web content by democracy.

The amount of revenue we generate for clients from social media marketing doesn't mean that their search marketing results have been affected, it means that social networking sites are helping to fuel the adoption of the Internet amoung the population.

Suddenly instead of being all alone in front of a Google search screen, you can come to the Internet browse it based on recommendations from friends who have been there for years and can point you in the right places.

There's just so many new and innovative concepts and because technology is now so cheap, the cost of testing these ideas out is relatively small.

Which kind of brings us back to the importance of social networking because your peers will help you filter out the junk and point out the pearls.

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